Yellow Pages for 2009 Closes soon!

Thursday, November 20th 2008

Advertising in the yellow pages is almost a necessary, though expensive, exercise for any small business in Australia.

Advertisers are always limited in how much of their message they can get across in their ad due to the space they purchase in the book. Customers who look through the yellow pages aren't necessarily looking for the biggest and brightest and most expensive ads - they're looking for the business that best addresses their criteria.

It has always been our recommendation that advertisers treat a yellow pages ad (or indeed, any print ad) as a clear and concise preview that attracts the interest of the potential customer - without trying to go overboard with information and expense.

The real key to converting a yellow pages reader into a customer is qualifying their interest. in2itive can help your business achieve this in one of two ways:

With just a yellow pages ad
We can design you a smart, attractive and effective yellow pages ad designed to make your phone ring.

With a yellow pages ad that works with your website
in2itive can help you ensure that your ad caters to those looking for quick information and a quick decision - but we can also attract the type of customer that looks for more information. Our yellow pages ads are designed to draw the customer into your website as well as your ad.

Of course, on the internet you're not limited by the dimensions of a print ad. Through your website you're able to tell the whole story to your customer and give them all the information they require to make a purchasing decision.

We specialise in designing websites and print advertising campaigns that work together to achieve real results.